Social media marketing for real estate business

June 27, 2018 2 Comments

So you’ve asked yourself, how can I use social media to promote my real estate business?

Here is how

There are so many real estate consultants on social media especially LinkedIn and some of the ones I’ve come across are not working on their reputation. They just copy email addresses and start disturbing their connections with 2 bedrooms in Lekki, plot of land in Yaba, bla bla bla. 🙄

To stand out from these people, you need to build a good reputation so that people would feel comfortable and trust you enough to do business with you.

One way to go about this is to be a learned professional. You should know everything that’s happening in your industry and share that information on social media with your audience.

You should educate people on how to obtain C of O, why they need deed of assignments, on what type of land they can build 3 storey buildings, etc. Be a helpful resource to whoever is looking to invest in real estate. Do not be too promotional.

How to post on social media

Let’s say you want to post once daily on LinkedIn Monday to Friday, Monday to Thursday should be for sharing valuble information, while Friday should be for getting to know your connections.

How to connect online

Be interested in whom you want to connect with. Don’t make the conversation all about you; a brief introduction would suffice.

You may write something like: I am a real estate consultant in Nigeria. I advise my clients as to property investment. What do you do?

Then be an active social media user. Share, like and comment on other members posts. Join LinkedIn groups like Nigerian Business Community, and also share your posts to such groups.

This is not exhaustive.

Book a free consultation with me for 15 minutes strategy session, let’s build a tailored marketing plan for your real estate business.

See appointment link at the footer area below.

5 benefits of working in a remote team

March 30, 2018 6 Comments

A remote team is made up of workers who work from different locations to achieve defined organizational objectives.

When you run a remote team, you are able to save huge on office running cost and spend more on the growth of your business and workforce. Below are five other benefits of running a remote team.

1. Increased productivity

Commuting to work especially in congested traffic is capable of affecting your productivity. Also, there is no room for meaningless meetings in a remote team. These two elements – commuting and impulse meetings – sometimes have negative effects on workers’ productivity.

2. Lower costs

A remote team helps you save cost as you won’t have to worry about office space (rent) employee welfare such as healthcare; especially if your workers are freelancers. Even as an employee, you get to save on transport fare or fueling for your car.

3. You get to eat more healthy lunch

Talk about work-life balance par excellence. At times, a hectic work day can make you eat junks because you might get too tired to put a good meal together. Working remotely, usually from your home can help you plan better meals compared to if you had to rush out in the mornings in order to beat heavy traffic and get to work early.

4. Access to diverse talents

When you hire staff from several countries, you open up opportunities for people with several backgrounds and experience to come on-board your team. This is so because your hiring process is not limited by barrier of location.

5. More job gets done

Remove commuting hours, distractions from co-workers or the bustle of the office, then add the concentration you get from working remotely especially from home then you are left with more output at the end of the day.

The above are just few of the numerous benefits of running or working in a remote team. Meet over 10 notable speakers at the Running Remote Conference 2018 who will take you deeper on the journey of remote work. See more info below.

Running Remote Conference 2018

Running Remote Conference 2018 is the world’s largest remote work conference. Come June 2018, all roads will lead to Ubud, Bali in Indonesia where this event will hold. Learn more here.

Do you run a remote team? Would you like to attend this event? Go here to enter my giveaway, you might just win a free ticket to attend.

5 steps to effective branding on Instagram

February 4, 2018 27 Comments

You will agree with me that Instagram is fast becoming the number one marketing platform especially for those businesses that cater to the younger generations. Makeup artists, event managers, photographers and other visual based businesses are taking advantage of this platform to showcase their creativity to their audience.

However, to stand out from the crowd you need to create a solid brand that would put your business in the memory of your audience. Below are 5 steps you should take to create an effective branding on Instagram.

1. Know your color codes

Knowing your color codes will help you use the exact shade of color in your banners or any graphic design you prepare for upload on Instagram or even any of your branding materials.

The easiest way to know your color code is through a simple search method. Here is how to go about it:

Step A

Pick your brand color. You can determine this based on several factors as highlighted in this post.

Step B

Let’s assume you picked color pink in Step A, to know the exact shade(s) of pink to use across your branding, go to COLOR HEX, type PINK in the search bar to reveal different hex code for color pink.

If you are on a mobile device, click on the menu button to reveal the search bar then type in your preferred color (for this example, I am using color pink). The result will display several categories such as color hex, color spaces, base numbers, shades of pink, etc.

The column you need is the SHADES OF PINK (or any color you types in the search bar). It is from this category that you will see the HEX of your preferred shade of pink (or your chosen brand color). Do make sure to note it down for easy reference.

2. Pick a font type

This has to do with the font you want to use for writing your content. There are different classifications of fonts such as serif, sans serif, cursive, etc. Ensure that the font you choose is not the scarce type (there are some fonts that are not usually available in most applications). Also, pick a font that is readable so that your readers will not have difficulty digesting your content.

You can use a font in all caps or lower caps depending on the type of graphic you want to design for upload. There are many font options available online and if you use apps like Canva or Desygner you would come across most of these fonts.

Also, if your blog is targeted at women, you may want to use feminine fonts such as Lato or Karla. Princess Sofia which is also a beautiful font is what I used in the first lines of the Pinterest banner below, however I would not advice you to use it in all caps.

instagram branding pinterest

3. Have a theme

Have a theme for your timeline overall. This will form part of your posting calendar and will help you remain consistent with posting.

A theme is like page branding whtich creates beautiful aesthetics if you plan your theme well. A well planned theme will give your page a cohesive look and make it easily recognizable. To achieve this consider the following:

  • Using the same image filter
  • Snapping your photos from the same angle
  • Having similar background, etc.

4. Use image design

Do not just pick any image from the stocks. You may as well add some filters, or edit it with apps like Canva or Desygner to fit your brand colors or page aesthetics. I created the Pinterest image above with Desygner app; I can as well do the same editing using Instagram specification to add a touch of difference from that of every other person using the same stock photo.

5. Brand your images

Add your URL or logo to every image you upload. This simple act will make your brand travel far especially if you always upload good content that people will share across several social media platforms.

Branding will also save you a bit from online property theft or from people using your work without attribution.

What Instagram branding tips do you have? Do share them below, let’s learn further from you 🙂

Harness the power of tailored marketing with social media for your business

September 20, 2017 No Comments

It is just normal that if you don’t ask, the other person is not aware of your need. Even if they know what bothers you from the outside, you still have to ask in your own words to really explain what exactly you need. This is so that you can receive tailored advice that will perfectly solve your need. At least, almost.

Same goes with marketing. Any marketing effort you make should not be based solely on assumptions. The initial knowledge of who you’ve developed your product for is not enough to sustain your lead attraction and conversion efforts.

Okay, you sell makeup products, and fine we all know that almost 100% of your client base is women. So you already know that on the outside women need your product. But is this information rich enough such that you start advertising your makeup products to all women you come across?


You need to calm down and make your audience explain exactly what they need so that you can offer the right product to the right person. And you don’t have to ask, because asking might create a tentative atmosphere leading to delay in your marketing activity.

Instead, you should create stories that would trigger an urgency in your audience leading them to ask you for solutions to their needs. When your audience asks you for solutions themselves, the questions are from deep within and they usually mirror exactly what the person asking needs as only she knows where it hurts most. You now have clarity of the solution to provide and you know what? You are definitely going to provide a tailored solution and cheers, you’ve become the star of the moment.

If the above paragraph seem technical, I have explained it in simpler terms in the next paragraph.

How to harness the power of tailored marketing with social media

  • Create stories with your content be it videos, blog posts, infogpraphs, etc
  • Do not just create content, make sure your content adds value to the consumer
  • As a makeup seller, you should have good knowledge of skin tones and be up-to-date with your industry trends
  • Your campaign should not be just buy, buy, buy. Don’t just sell, sell, sell
  • Educate your audience (all the women you’ve assumed to be your potential customers) on the different makeup types, how to apply, the best color for a skin tone, the right quantity to apply and even how to combine colors to create a unique shade
  • Know what your existing customers like and keep your tabs on it. You would always need this information to upsell to them
  • Create a simple funnel that you will use to filter your audience according to their preferences.

The above list is in no particular order and is highly effective. You only need to be committed and consistent with this type of marketing to become the apple of your customer’s eyes, you’d also enjoy free advert and referrals as they would also become your word of mouth advocate.

Do you need help with implementation of the above strategy? Book a free consultation with me for assistance.

11 ways to market like a pro on social media

May 22, 2017 21 Comments

This is a follow up to SATURDAY SNACKABLE ON SOCIAL MEDIA MARKETING which I published last Saturday. I promised to provide a detailed explanation of each tip today, so here we go.

How to market like a pro on social media

1. Have a social media calendar

A social media calendar will help you remain organised every day of the week without having to rack your brain about what to post to your audience because you have everything planned out.

You can keep a simple calendar by jotting post ideas in a notebook, or go technical with apps.  You may also use a spreadsheet to plot different ideas for the days of the week.

Download this simple social media calendar to help you get started

2. Schedule your post

Now that you know what to post on your social media timelines, the next question you probably have is how to post in a timely manner. This is where scheduling comes in, and most importantly where important apps like Hootsuite and Buffer are very useful.

You can schedule directly on Facebook without using any third party app. See this post for how to go about it.

Scheduling enables you to update your timeline without having to add content every now and then. You can load up as much as 2000 posts per social media account in advance, and they will be published at the specified date and time. Is that not blissful? Check out the aforementioned apps and start scheduling your posts. You can even start with their free plans.

3. Use the right image sizes for each platform

Using the right size will make your content outstanding and give your branding a professional outlook. Have you seen posts on your network with cut-out words? What came to your mind when you see such posts? That exactly is how people feel when you upload shabbily arranged content.

You should show your audience that you put precision into your content and that your messages are deliberately composed for them.

See this free guide for social media image sizes

4. Engage with your followers

Do you ignore your followers comments on your posts, or at worst, reply with an emoji?

No, that is not how it is done. You should interact with them on a human level. Have you heard that selling is no longer business to business but human to human? Here are some pretty easy ways to keep engagement with your fans flowing:

  • Give them shoutouts
  • Reply their messages
  • Like their own contents too
  • Retweet their contents of interest
  • Comment on their uploads of interest
  • Wish them happy birthday
  • Take time to reply their comments on your posts instead of using a single emoji

Be human on any social media platform because people want to engage with humans not robots, so, do not behave like a bot.

5. Do not buy followers

I wonder why people take this route anyway. If you buy followers, be ready to destroy yourself in the following ways:

  • Bot followers are capable of spamming your real followers, putting you at risk of getting suspended or even banned.
  • Fake followers are not interested in your business, so if you buy followers, you are losing money in two ways. One is the money you paid to the seller, and the other one is the money, time and effort you invest in social media marketing.
  • You will also lose credibility if you buy followers, because it will always show in your engagement rate and several other factors.

Take your time to build a fanbase of people who are interested in what you have to say. If you do your marketing with consistency and offer real value, your followers will definitely patronize you or refer your business when the need arises. Get to work and stop being obsessed with numbers.

6. Use hashtags

Hashtags are like magnets that attract people outside your network to your content. They are not options in your posts, but a must.  Hashtags can help you widen your reach and also organize your contents.

On Twitter, you can join conversations with hashtags. If the hashtag is related to your career, it will expose you to a huge number of people who are also interested in your profession. What better way there is to network online?

Using hashtags on Facebook will show up your posts in the search results of such hashtags. That is a free people reach if you understand the way post reach now works on Facebook.

With hashtags, you can find events, targeted followers, build your fanbase and give your posts a wider reach. Start using them today if you don’t do so already. Remember to use it wisely, do not #fill #all #your #words #with #hashtags #like #this #phrase.

7. Do not be too salesy

There are other ways you can sell on social media without having to push your products in the face of your audience every now and then. Know that you are not the only one offering that service or selling that product on your platform. You should instead show people why they should buy from you and not your competitors.

Remember, you are a professional, so, you must know how to be heard above the noise without raising your voice. You need only one strategy to attract your audience to buy from you – offer value.

Listen to their questions and answer them in your tips, image posters and blog posts. Offer eBooks, teach them, be nice and consistent. Let people know what you do, but do not sell the item, sell the value the item will offer the buyer if he patronizes you.

8. Be consistent

Consistency has to do with your branding and posting frequency.

Let your profile and timeline be recognizable at first glance. Brand your images with logo, use matching filters, and have a consistent voice. Also, your posting frequency should be well planned such that your audience will read or hear from you when they expect you to show up.

How to keep your branding consistent on social media

9. Do not post sporadically

You need to be around constantly for people to trust you enough to buy from you. If you only show up when you are running a promo or have new stocks, do not be surprised if no one looks your way.

Try to post as often as possible, even if it is once per day on all your social media accounts. If you are too busy to post daily, you may hire a personnel to be in charge or outsource your social media marketing.

10. Always use descriptions in your posts

Don’t just upload images and leave them without caption. Craft a compelling story around your photo and keep your audience engaged. You may even include a call to action to get them more involved in your campaign.

11. Do not make your timeline all about you

No one is really interested in your business, unless you have proved to them severally that your business is genuinely interested in them.

Avoid posting your personal photos and too many sales pitch on your timeline. You may create a behind-the-scene story about your business once in a while but do not make it about your personal interest, people are not interested. You will do well to create your own account separate from your business account and post to your satisfaction.

Take action with these 11 strategies and you will see yourself enjoying social media marketing while making cool returns on your efforts.

Do you have any strategy not included in the above list? Do share with us in the comments section.

Saturday snackable on social media marketing

May 20, 2017 No Comments

Hello fam, happy Saturday!

If you do social media marketing for your business, below are quick tips to help you market like a pro.

This post is just a snackable, meaning it will be brief and straight to the point. Watch out for the detailed version on Monday. Do subscribe below this post to receive it in your mailbox as soon as we hit the publish button.

Social media marketing tips

  1. Have a social media calendar
  2. Schedule your posts
  3. Use the right image sizes for each platform
  4. Engage with your followers
  5. Do not buy followers
  6. Use hashtags
  7. Do not be too salesy
  8. Be consistent
  9. Do not post sporadically
  10. Always use descriptions in your post
  11. Do not make your timeline all about you

There you have it. Stay tuned till Monday for full explanation of each tip.

Have a fun filled weekend.

The update is now available. Find it here.