You don’t just get to the top of Google

April 16, 2019 No Comments

Everybody uses Google. This is an open secret. You’ve probably made use of it several times today but have you stopped to wonder how come the results you see on the first page got to the top?

It is not just by luck, it is by real work made up of three major things:

1. Good content
2. Search engine optimization
3. Paid ads

You see that search engine optimization? That is what I will tell you about today, however, just a little bit of it.

Take note of the images labelled 1 – 5 below. They are search results all on the first page of Google.

Seo tips

So what is happening here?

I opened my browser and typed “business support services” in my Google search bar, that is Number 1. Number 2 is my search results and at the top of the results is result from Google My Business. 3 and 4 are other search results showing from business directories.

Do you notice how my business is even Finelib’s Google description? Number 5 is also another result from an online directory without a website.

Now, you must have encountered people telling you about services that place your business on the first page of Google and the first thing, your mind goes “oh it is expensive, I need a website, bla bla bla”. However, that is not always the case. You can also optimize your social media pages or have an entire business profile in an online directory (business listing).

Fine, a website is, let me say like the only guarantee that you have a stable online presence because you have control over your website but you need other measures for it to work.

A website that is not found on Google is just like a beautiful house that is built inside a thick forest.

For your page to be found you need to leverage on other sites that have done the work – paid for search engine optimization, have good content, paid for ads, etc.

You need to ride on their backs while you do your homework till you’re also visible on the first or the first to third page of Google from search results.

I remember when I had enough time to work on my business website (excellaid.com.ng), I used to show up on the first page for “business support services” and I used to be like number 5 or so. In fact, I saved a screenshot of the ranking till recently when I deleted it after a long time.

So now that I’m not really active on the site, the other places I have listed my business are helping me rank such that whoever makes a search would find me, especially if they are searching from Nigeria.

As you can now see, showing up on Google is not magic. It has to do with you optimizing your business or online profile for search engines so that you are found by those who look for you.

If you have good content on your website and you optimize them, use the right words, use the right image, distribute them properly and everything, you have a higher chance to show up on Google and showing up on the first page means a lot to your business – revenue wise.

Believe me people use Google like I mentioned at the beginning of this post, so you don’t want to miss out on all those who need your services.

I have an offline event class coming up in 3 weeks and the major activity will be BUSINESS LISTING where every attendant lists their business on at least five online directories to help them optimize visibility on Google and also have like a backbone for their social media.

As for social media, you are working on rented land. You need to have your own space which at the end of the day is a website. Even all of these pages pushing my website to the front page on search engines are rented lands for me.

If for example, Finelib decides tomorrow that they want to change business and delete all listings from their website, there’s nothing I would be able to do about that and my Google ranking would be gone. But as I have my website, I would only will need to go back to it and work on updating it with good content.

All I am saying is don’t get carried away, you still need a website but for now if you’re not ready for a website or even if you have a website at the moment you still need to ride on the backs of these companies that have spent money on good content, optimization and ads.

Google loves them and you need to borrow from that love till you are able to build your own Google love.

How to stay motivated as a blogger

January 22, 2018 47 Comments

Blogging is a job for the patient ones especially the monetization aspect. You can’t just wake up one day, dust your laptop, write few posts and expect to receive credit alerts from blogging. Just like that? No.

Even if you are not looking at monetization but just want to share your thoughts and experience with the world, you still need some some of resilience attitude to blog consistently and pass your message diligently.

With content creation, writing, publishing and every other blogging activities coupled with your daily routine, you might become demotivated if the results you wish for are not forthcoming. But you don’t have to give up, all you need do is put a workable plan to enable you work in an organized order.

These 4 tips on how to stay motivated as a blogger will help you remain consistent and even help you love blogging.

1. Browse for ideas

When you feel like giving up because you lack ideas on what to write, you should instead look into your blog niche and see what other have written. Even keywords can spark your creativity and you will see yourself wanting to write everyday with non stop topic ideas.

Two good places I recommend for blog topic ideas are Pinterest and WordPress Daily Post. On Pinterest, you will get countless ideas from uploaded pins if you do your search the right way. WordPress Daily Post gives you one word daily; the aim is not to get you to write about the word but to prompt you to write with the word serving as an inspiration.

2. Read blogs

At other times, your lack of motivation might be a result of not drawing inspirations from outside your niche. To overcome this, you should follow your favorite blogs which authors write in their unique ways. Some of my favorite blogs are blog.close.io, Jeff Goins Writer, Zen Habits, Enchanting Marketing and Chris Ducker. Each of these blogs is in a different niche and by reading all of them I have been able to stay motivated because they inspire me with their style of writing and the message they pass to upcoming writers.

Writing is an art which you can master by practicing and closely watching the works of those who have mastered it. When you consistently read from authors such as the aforementioned, you will gradually find your own unique voice and also build a confidence that would not have been possible if you had only followed some of the blogging rules flying all around the blogosphere.

3. Plan your posts

When you plan your posts, you will find it easier to blog as you already know what is next. See HubSpot’s free post planner to help you with post planning and eventually consistent blogging. I have planned this post several months ago, but I finished it under one hour when I was ready to publish it.

4. Schedule your posts

You can batch write and schedule your posts to be published at later dates. This method is handy if you are the busy type who is able to set aside substantial hours despite your busy schedule. When you have hours like this on your hands, endeavor to write as many posts as you can and schedule them on your blog.

To ensure that your write-ups are of good quality give yourself time to plan out your posts. Let’s assume you want to write and schedule posts for March. Use the following steps to write awesome posts for your blog.

blogging tips for the girl boss

February week 1

  • Do keyword research and use industry trends to form your topics. Depending on the number of posts you want to write, an average of 2 hours is sufficient for 5 posts if you blog once a week.
  • Write your first draft for each post. Another 2 hours is enough for this activity.
  •  Do your research on existing write-ups about your topics to validate your idea and see what has been written on your content. Another 2 hours should do for this exercise.

February week 2

Finish your posts. You may spend 30 minutes on each post. Get your featured images ready and add tags to your post. Total 3 hours.

Week 3

Read your posts to check for errors and correct them as necessary, ensure that your readability and SEO score is high, add your featured images, tags and set the appropriate category. You may now schedule your post to be published in each week of March. Repeat the steps in week 1 to week 3 for your April publications.

As you write consistently, you will be able to perform all scheduling actions under one week and by so doing, you will have more time to yourself, making blogging an enjoyable activity.

 

 

5 tips for boosting your Twitter engagement

December 8, 2017 35 Comments

Twitter is a fast paced social media platform where over 6000 tweets are sent per second. The aim of this post is to equip you for achieving good engagement rates and traffic flow to your website despite the fast nature of this microblogging platform. Below are 5 tips for boosting your engagement on Twitter.

1. Optimize your bio

Your bio is your front office on Twitter. It gives a first impression of your business to your followers and what they see will determine whether they will do business with you or not. Your bio should describe what you do or the type of content you are interested in. It should also include a call to action (CTA).

There are numerous creatives on Twitter and since the auto DM (direct message) is no longer available to introduce yourself to your new followers, you should make use of your bio to stand out from the crowd. Optimize your bio to kindle the interest of your tweeps and have them want to stay tuned for more.

Compare the following profile information (bio) and tell me which you would feel more inclined to engage with:

A. Female blogger writing about the world from my lens. Click link below to visit my blog.
B. Fashion blogger writing about everything outfits and makeup. Click link below to enter my makeup kit giveaway contest. (not necessarily a contest but your CTA should be specific).

2. Engage with your new followers

If you used auto DM feature before it got banned, you will know the usefulness of engaging with your new followers. With auto DM, you can welcome your new followers, appreciate their follow, tell them what you do and also include a call to action in your message.

However, now that you can no longer use this feature, you should take the time to manually welcome your followers to acknowledge their connection and also draw attention to yourself.

Before sending your welcome message, endeavor to take action on your new tweep’s profile/timeline, then mention it in your message. The essence of this is to create a reciprocation urge in your follower (this might not always occur especially if the tweep does not have interest in your account/content).

RELATED POST: 11 ways to market like a pro on social media

3. Have a pinned tweet

Use your pinned tweet to promote events, opt-ins, collabration requests, etc. With this, you will easily draw the attention of your followers to action you would like them to take such as visiting your website, downloading your lead magnet or signing up for your upcoming event.

Twitter tips for bloggers and business owners

4. Tweet more about your services

Send out more tweets about your offer, however, avoid being too salesy. Post more tweets that explain the values buyers will enjoy when they patronize you. As you tweet valuable contents, you will enjoy increased engagement as people like free information that offer value.

5. Optimize your call to action

Adding Learn more or Find out more to your tweets will no longer suffice in the pool of call to actions that your intended audience see daily. Highlight what the action taker will benefit when they click on your link. What awaits them on the other side?

Optimizing your call to actions will make people click on your links compared to other links due to short attention span. Use your benefiting offer to attract people to your content by posting clear and concise messages. You should also include images, infographs and videos in your content.

Bonus tip

Always use #hashtags. One hashtag is usually enough but you can do max of three. Happy tweeting!

What works for you on Twitter? Do share with us in the comments.

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